Your blog is the place where you published your knowledge about a particular subject you are expert with. Your great and informative content will give your blog readership and support.
How will you do that exactly?
- Write about topics you are knowledgeable about.
- Write search-friendly topics.
- Introduction to Google Adwords Keyword Tool
- Do not publish duplicate contents from other sources, plagiarism is strictly not allowed.
- Be creative and resourceful.
- Build up your writing method:
- Brainstorming
- Drafting
- Editing and Proofreading
Let’s understand each point better:
- Write about topics you are knowledgeable about. Each one of us is unique; we have our own skills and abilities, and some people out there might need them. In order to reach out, you need to turn your expertise into writing so it will be available in the blogosphere.
- Write search-friendly topics. This portion might be new to you, but let’s make it really simple. The key to a search-friendly post are:
- A) Write a descriptive, precise or specific title.
- B) Do not burry your ideas and incorporate keywords within your post content.
- Copy and paste this to your browser address bar: adwords.google.com/keywordtool
- Sign in. All other Google services can be accessed using your Google Account.
- Check the boxes as shown below:
- Start your keyword research and just enjoy it.
- By default, the first option is unchecked and it will give you big counts of key phrases, and they are NOT all related to your search terms. Make your task easier by filtering only related terms.
- By default, the second option highlighted is set to Broad, and it will give you broad results of related terms, so in order to make your task simpler, filter only the exact terms by checking [Exact].
- If you have lot to say, do not burry the most important points of your topic deep within your paragraphs. You can list them down in the beginning, explanations come next.
- From your keyword research, filter the right keywords and use just few, or a reasonable number to your content, do not overuse keywords because your content might sounds like a spam to search engines.
- Match your post title with the specific keywords, but learn more about it. It doesn't mean that your post title is only those keywords, at least it match the important key terms of your post title.
- You can also use keywords within your post, but limit the number. And your post content must cover your title fully! Do not deceive your readers by writing attractive post title without great content!
- Do not publish duplicate contents from other sources, plagiarism is strictly not allowed.
- Always bear in mind that the purpose of starting your blog is to share something you know. Your goal is to produce great contents to your readers.
- Is it exciting that at the end of the day you are able to help people because you are at your best in giving them the same thing they are looking for?
- Your topic might be the same or related with several hundred already available online, your biggest challenge is to give them more, and you cannot achieve that if you only copy or paraphrase ideas from other sources.
- Be creative and resourceful.
- “A picture is worth a thousand words.” Aid your post with pictures. You can also embed videos from YouTube. Use the post editor to make your post alive!
- Original photos – that’s recommended. You can upload your photos to spice up your post.
- What if you don’t have photos? You can use free to use photos from several sources, I recommend freedigitalphotos.net, always provide link back to the contributors’ page. Simply download the pictures and rename and upload it to your post.
- Build up your writing method: brainstorming, drafting, editing and proofreading. Writing is a process. There might be brilliant ideas in your head now, but you find it hard to turn your great ideas into a great post.
- Brainstorm yourself – What do you want to share to your readers? List down key points.
- Draft your ideas- Write your post using your key points. Make your first paragraph, proceed to the next and finish writing your entire post.
- Editing and proofreading- Edit your grammars and spellings. Delete unnecessary words and sentences. Add information if it’s needed.
A) Write a descriptive, precise or specific title.
There are hundreds of millions searches that occur on Google every day. They are specific words or key phrases people used in searching information on the internet and research shows that people are becoming more specific in their searches so you need to match key phrases with your post title.How would you know your post title match the specific phrases people used in their queries online?
These specific words or key phrases are called keywords, and Google Adwords Keyword Tool can better help you in matching your post title to people search queries. Always consult the keyword tool and make it a habit.Introduction to Google Adwords Keyword Tool:
Every Blogger should take the challenge of the stiff competition amongst blogs in the blogosphere; the key to a successful blogging is dedication and hard work. If you take the challenge, you should open your mind that you are not just a writer. Are you ready? Note: Google Adwords Keyword Tool might be confusing, but one important objectives of this post is to befriend this useful tool in keyword research for SEO. According to Google, SEO is the acronym for Search Engine Optimization or Search Engine Optimizer. As a blogger, your task is not writing alone, you can be a search engine optimizer! As early as stage 1 of blogging, you need to learn using the keyword tool so that little by little you will push your blog to search results. Remember, the use of this tool is called keyword research.Let’s get started:
Why you need to check ‘Only show ideas closely related to my search terms’ and ‘[Exact]’?
Why you need to star chosen keywords?
Starred keywords are saved keywords. While conducting your keyword research, you can always view your chosen ones. If you have starred several keywords for your post, you can download them for your next step. Choose ‘CSV for excel’ and they will be saved in a spreadsheet or excel file.Bear in mind:
The proper use of keywords is really helpful so that search engines can suggest your blog post to people search queries. The best example is the Bluetooth of your phone, even it is turn on, but once your setting is not set up to ‘Make device discoverable’, your device wouldn’t be scanned by your friend’s Bluetooth.B) Do not burry your ideas and incorporate keywords within your post content.
Points to Remember:
How can you use ideas that are not yours?
Acknowledged the authors, give proper citation. You can cite by inserting links to their sites at the end of your blog post. But you cannot used their whole idea as your main post as well, pick one and strengthen yours by using it as short excerpt or quote.What to do?
Common mistake:
Do not publish your post in its draft stage! That’s a common mistake, especially if you write directly at Blogger. You think it is okay but it’s not! To avoid that, draft and edit your post using a word document. Give your readers a good impression to your blog; a good idea might be not too good with grammar and spelling errors.Sources:
- How to Use Google Adwords Keyword Tool for SEO (SEO.com)
- Image: photostock / FreeDigitalPhotos.net (edited) Google Adwords Keyword Tool screenshots are properties of Google, Inc.
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